This section of the society is Married and lives in a joint family. The chief wage earner is generally in his middle years (hairline is gradually receding :) )
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Some salient points about this section of society:
==>There are close to 900,000 households comprising of about 5 million people in India who fall under this bracket. They make up about 1.5% percent of urban population.
==> The wage earner is generally between 35-54. However the 25-34 also make-up a significant part of the lot. The families are generally big with 5 or more members. ==>The spouse is generally not working (only 17% of the spouces are working). In 40% of the households there are atleast 2 earners (possibly father and son or brothers etc).
==> Income in these households is around Rs2.85 lakhs. 60% of the people live in their own house. 14% of the C4 households (ile 14% of 900,000 households) earn Rs 10 Lakhs or more.
==> Education Profile: 60% of the chief wage earners have a graduate degree. 21% have postgraduate degree as well. Rest have finished their schooling and have some diploma or certificate.
==> Education, Helthcare and Social Work is the profession for most of the people. Second largest section of C4 is self employed : Family run businesses, Lawyers, Doctors etc. 3rd Most preferred section works in public administration.
==> Major expenditure for C4 is Medicine, School/College Fees. Parents have a strong desire to get their kids educated in very good english medium schools and they wont mind paying the premium school fess for that.
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